Dries Van Noten’s green fingers
The fashion designer graces Gallery Weekend Berlin with a fairytale moss carpet from his spring/summer 2015 runway show
A magical tufted wool carpet created by Argentine artist Alexandra Kehayoglou for Dries Van Noten’s spring/summer 2015 runway show adorns the corridors of Berlin’s Kaufhaus Hertzog, as part of a special Gallery Weekend presentation organised and art directed by Andreas Murkudis and Dries Van Noten, and sponsored by Audi City Berlin.
Inspired by a mutual love of the artwork, Murkudis and Van Noten decided to bring the 48-metre runner in shades of emerald and forest green to Berlin for the annual art event, brightening the grey, exposed interiors of the GDR-era shopping mall with a fairytale slice of the great outdoors.
Murkudis came across the building, now owned by ID&A Immobilien GmbH, while walking around the city and was intrigued by its history. Dating back to 1839, it ranks as one of the city’s first department stores. With the help of creative company Nowadays, an entire wall was removed to show the carpet at its full length. Opening night was accompanied by a special performance by Belgian band Oscar and The Wolf, whose bewitching music also played during the original catwalk show.
Buenos Aires-based Kehayoglou is an artist and expert weaver following in the footsteps of her Greek grandmother, who arrived in Argentina almost a century ago equipped with a loom and years of carpet-weaving know-how, later founding the carpet makers El Espartano.
Kehayoglou’s evocative environmental artworks have appeared at Frieze Art Fair in London in 2015, and Design/Miami Basel in 2016, as well as in the pages of Vogue and T Magazine.