IIUVO at ANDREAS MURKUDIS
On August 25th, ANDREAS MURKUDIS reopened Potsdamer Straße 81 with our friends IIUVO's (he)artbeat project, presenting their perfumes and home fragrances surrounded by exclusively compiled soundscapes.
„The (he)artbeat project was a great way to showcase how synonymous scent and sound are with everyday feelings, and how evocative these elements can be for different reasons. When experiencing certain states of mind, we don’t always consciously think about the changes in heart rate (BPM) as we are immersed in whatever it is we are feeling – be it love, fear or excitement etc.“
„Music and community are pillars of IIUVO’s DNA. Presenting our considered selection of sounds through this authentic and intimate concept with the Andreas Murkudis family made the perfect composition.”
„We felt fortunate to be able to offer a physical extension of IIUVO’s psyche in Andreas Murkudis’ exquisite space. We considered AM’s aesthetic when selecting the marble, which also complimented the other raw elements representative of IIUVO. Seeing it within the new space further pronounced IIUVO and Andreas Murkudis’s cohesive visual identity.“