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Andreas Murkudis Concept Store Berlin Seoul 10Soul SeoulFashionWeek GalleryWeekendBerlin 9

Potsdamer Straße

Seoul’s 10Soul

From April 26th on and during Gallery Weekend 2018 ANDREAS MURKUDIS is pleased to announce 10Soul – an exhibition of ten emerging Korean fashion designers.

10Soul, organized by the Seoul Design Foundation since 2016 and supported by the Korean government, has already showcased at Selfridges in London, I.T. in Hong Kong, L’Eclaireur in Paris, and Excelsior in Milan. Andreas Murkudis, who recently started adding Korean labels to his brand portfolio of established and cutting-edge fashion labels, is their first German residence. The Seoul Fashion Week takes place annually in the Zaha Hadid designed Dongdaemun Design Plaza and has developed into a essential destination for the fashion world.

Andreas Murkudis Concept Store Berlin Seoul 10Soul SeoulFashionWeek GalleryWeekendBerlin 6

“In my opinion, Seoul Fashion Week is one of the best-organized fairs globally and I’m a strong supporter of its thriving creativity and verve.”

Andreas Murkudis

K-fashion manages to merge modern technology with humor and optimism, creating designs that are contra cyclical and reactionary in relationship to the existing fashion market and are brimming with juvenile self-confidence and forward thinking.

The exhibition is kindly supported by Audi City Berlin. 

Andreas_Murkudis_Concept_Store_Berlin_Seoul_10Soul_SeoulFashionWeek_GalleryWeekendBerlin_5
Gelände Geviert I | 2018 | Video Still Of Installation | 1 Channel Video Projection (25fps 1920×1080), Color; Audio Silent

Potsdamer Straße

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