Guy has an impressive archive of vintage Japanese fashion. He skillfully combines these influences with functional elements. It’s not just about the appearance of functionality – his designs are truly thoughtful and practical.
Applied Art Forms
APPLIED ART FORMS is a fashion brand founded in 2020 by Guy Berryman, creative director and bassist of Coldplay. The brand draws from vintage utilitarian, military and workwear clothing. With carefully selected fabrics and elevated construction details, A/A/F celebrates authentic manufacturing techniques from both Europe and Japan. The A/A/F design studio is located in Amsterdam and houses a large collection of vintage pieces, each re-contextualized into modern silhouettes designed to be used everyday – and to improve with age.
