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The tableware and household manufactory BITOSSI has been family-run for the past five generations. Up until the 1940s, BITOSSI was defined by a traditional approach; the appointment of artist Aldo Londi as artistic director radically changed the brand’s aesthetic. The stylistic development of the company began under the influence of his artistic and innovative perspective. Today, the brand is managed by Cinzia Bitossi and was included in the register of historical Italian companies in 2014 under the artistic care of her daughter Ginevra.