I’ve known Paul Helbers since 2002, back when he was the menswear designer for MARGIELA. After that, he started his own collection before becoming the menswear designer at THE ROW. Eventually, he began working on FFORME – which we, of course, immediately stocked. I particularly appreciate his sense of form.
Fforme
FFORME creative director Paul Helbers, previously at THE ROW and MAISON MARTIN MARGIELA, creates minimalistic designs with statement silhouettes. Using high quality fabrics and complex manufacturing techniques, he unites European refinement with American ease. With his less-is-more approach, Helbers wants to dress women that prefer an unfussy but thoughtful way of dressing. All collections are produced in Italy.
