HYKE

The Tokyo-based brand was launched by Hideaki Yoshihara and Yukiko Ode in 2013. Their unique approach led HYKE to be awarded the Mainichi Fashion Grand Prix in 2017 and to be sold internationally. HYKE has collaborated with brands like The North Face, Adidas, and Moncler Genius.

Through their “Heritage & Evolution” concept, HYKE draws inspiration from vintage fashion to reimagine military and classic workwear, and adapt classic sportswear silhouettes to current times.