Man on the boon

MAN ON THE BOON was launched in 2016 by Shinsegae International, one of Korea’s major fashion groups, and its name nods to the 1969 moon landing. It began as a menswear line and select shop with a European look for businessmen. In 2025 it was rebuilt under creative director Kim Si-hyung, who previously worked at AMIRI and Fear of God. The collection now has three parts: basics in British chino fabric, casual pieces that reinterpret classic American clothing, and suits and jackets developed with Korean tailors, with relaxed proportions. MAN ON THE BOON is available at ANDREAS MURKUDIS store in Berlin.