SEOUL'S 10SOUL

During Gallery Weekend 2018, ANDREAS MURKUDIS presented 10Soul – an exhibition of ten emerging Korean fashion designers. 10Soul, organized by the Seoul Design Foundation since 2016 and supported by the Korean government, was previously showcased at Selfridges in London, I.T. in Hong Kong, L'Eclaireur in Paris and Excelsior in Milan. Andreas Murkudis, who regularly adds Korean labels to his brand portfolio of established and cutting-edge fashion labels, is their first German residence. The Seoul Fashion Week takes place annually in the Zaha Hadid designed Dongdaemun Design Plaza and has developed into an essential destination for the fashion world. Seoul's 10Soul was presented in cooperation with Audi City Berlin and Hera Fashion Group.