Dennis Paphitis, the founder of AESOP, told me about ÉCHAPPER and ATON – he raved about their underwear and T-shirts. The quality of both brands – founded by Yasuharu Kuzaki – is truly outstanding, especially the dyeing of fabrics with precious indigo. You can immediately feel the extensive research that they put into selecting their materials.
Aton
The Japanese brand ATON was founded in 2016. The brand name ATON is a play-on-words on A to N (A to Z in Japanese). The name expresses the brand's uncompromising commitment to producing products that reflect their deep understanding of creating materials as well as assembling the final piece. All ATON clothing is produced in Japan, using the finest original textiles.
