EDOYA

Founded in 1718, EDOYA carries over 300 years of tradition in every brush. Each piece is carefully handcrafted with natural materials, with bristles placed by hand to honor centuries of Japanese craftsmanship. From delicate makeup brushes to artist brushes, sturdy clothing brushes, and household brushes, EDOYA offers thousands of varieties, all made and assembled in their open workshop in Tokyo. Now led by the 12th generation of artisans, EDOYA creates brushes that are more than mere tools – they hold meaning beyond their purpose, carrying a legacy of care, artistry, and tradition passed down through centuries.