DRIES VAN NOTEN BEAUTY LAUNCH

On the evening of Friday, the 22nd of April, ANDREAS MURKUDIS launched DRIES VAN NOTEN’s highly anticipated Beauty Line in STORE 81. ANDREAS MURKUDIS was the first physical store in Germany to stock the collection and retained exclusivity for several months. At the event, guests could swatch, spritz and buy the 30 lipstick shades and 10 unisex Eaux de Parfum. Dries himself had worked on the collection for three years, inviting leading international perfumers into his 55-hectare flower-garden outside of Antwerp to capture the scents of the intertwining blossoms. At STORE 81, the fragrances and lipsticks were displayed on custom-built yellow plinths placed in front of expansive artworks by British artist Gill Button. Her stylized faces, drawn with the DRIES VAN NOTEN lipsticks, were fixed into the shop windows.